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OLED  38mm Built-in rechargeable Li-Po battery 38mm 3. Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.
Apple Watch relies on a wirelessly connected iPhone to perform many of its default functions such as calling and texting.
However, WiFi chips in all Apple Watch models allow the smartwatch to have limited connectivity features away from the phone anywhere a WiFi network is available. Series 3 LTE Apple Watches are able to be used without needing to be consistently connected to an iPhone, though an iPhone is still required to set up the device.
The Apple Watch was released on April 24,   and quickly became the best-selling wearable device with 4.
The second generation of Apple Watches were released in two tiers in September The goal of the Apple Watch was to enhance the uses of an iPhone while also providing the user with some additional new features. People want that level of engagement. Rumors surrounded an Apple-developed wearable device back as far as , which conceptualized the device as a variation of the iPod that would curve around the user's wrist, and feature Siri integration.
On September 9, , during a press event where the iPhone 6 was also presented, the new product was introduced by Tim Cook as "the next chapter in Apple's story" with a video that focused on its design and the various combinations of bands and case styles that would be available to the consumers. After the reveal video, the auditorium was filled with prolonged applause and a standing ovation as Tim Cook reappeared onstage wearing an Apple Watch.
Cook explained that Apple Watch was "a precise timepiece, a new intimate way to communicate from your wrist, and a comprehensive health and fitness device. In comparison to other Apple products and competing smartwatches, marketing of Apple Watch focused more on advertising the device as a fashion accessory ; a page advertising spread for Apple Watch in an issue of Vogue focused primarily on the different combinations of body and band styles available, and downplayed the technological aspects of it.
Pre-orders for the Apple Watch began on April 10, , with the official release on April The device was not branded as "iWatch" which would put it in line with its pre-existing product lines such as iPod, iPhone, and iPad due to trademark conflicts in certain territories; in the United States, the "iWatch" trademark is owned by OMG Electronics — who was crowdfunding a device under the same name, and is owned in the European Union by Irish firm Probendi. Initially, the Apple Watch was not available at the Apple Store.
Beginning on April 10, , customers could make appointments for demonstrations and fitting, but the device was not in-stock for walk-in purchases and had to be reserved and ordered online. CNET felt that this distribution model was designed to prevent Apple Store locations from having long line-ups due to the high demand. Both subsets feature additional watch faces and bands exclusive to their branding, but otherwise function exactly like standard Apple Watches of their series.
Apple Watch went on sale in India on November 6, The Apple Watch is available in multiple variants, distinguished by different combinations of casing and interchangeable bands. The casing of the watch includes a mechanism to enable the straps to be interchangeable. For input, the watch includes a "digital crown ", which can be turned to scroll or zoom and pressed to return to the home screen, and a touchscreen that features Force Touch technology, which makes it pressure-sensitive and capable of distinguishing between a tap and a press.
The watch then reverts to its original mode when recharged. Apple did not explicitly market the first generation Apple Watch as being waterproof , stating that it can withstand splashes of water such as rain and hand washing , but does not recommend submersion IPX7. However, external testing by The Iconfactory and others revealed that Apple Watch can function when submerged in various conditions such as swimming , although its touchscreen experiences "erratic" behavior when submerged.
Apple introduced a high level of water resistance with the release of the Apple Watch Series 2, and the device was explicitly advertised as being suitable for swimming and surfing. The first-generation Apple Watch uses the single-core S1 system-on-chip. It does not have a built-in GPS chip, instead relying on a paired iPhone for location services. It uses a linear actuator called the "Taptic Engine" to provide haptic feedback when an alert or a notification is received, and is used for other purposes by certain apps.
When the Apple Watch is paired with an iPhone, all music on that iPhone is also available to be controlled and accessed from the Apple Watch. The second generation has two tiers. It has a lower starting price than first generation watches.
The third generation of the Apple Watch features a faster processor, the dual-core S3 , Bluetooth 4. Siri is able to speak on Apple Watch Series 3 due to the increased processing speed of the Watch. Apple Watch runs watchOS , whose interface is based around a home screen with circular app icons. The OS can be navigated using the touchscreen or the crown on the side of the watch. Apple Watches still running watchOS 3 or below remain compatible with the iPhone 5.
The Apple Watch is capable of receiving notifications, messages, and phone calls via a paired iPhone. WatchOS also supports Handoff to send content from Apple Watch to an iOS or OS X device,  and act as a viewfinder for an iPhone camera,  Siri is also available for voice commands, and is capable of responding with voice prompts on the Series 3 watches. Following the software update, some users experienced issues with lag.
Users are able to keep apps running in memory as well as receive background updates and refreshed information. Other updates include a new Dock invoked with the side button to replace the performance-laden Glances, an updated Control Center, and new reply options on Messages. Several new watch faces have also been added, including Minnie Mouse , along with the ability to switch watch faces from the lock screen simply by swiping. A new feature called SOS allows users to hold the dock button to make a call to the local emergency line and pull up the user's Medical ID.
Another feature is Activity Sharing, which allows sharing of workouts with friends and even sending their heartbeats to one another. A new app called Breathe guides users through breathing exercises throughout the day, with visuals and haptic feedback. WatchOS 4 features a proactive Siri watch face, personalized activity coaching, and an entirely redesigned music app. It also introduces GymKit, a technology platform to connect workouts with cardio equipment.
It introduced support for Nightstand mode in portrait orientation. Other new features included a new charging animation and a new app loading animation. Activity data was added to the Siri watch face, and the battery complication more accurately reports battery life. WatchOS supports third-party applications; a WatchKit app runs in the background on the iPhone as an application extension while a set of native user interface resources are installed on Apple Watch.
As of October , three generations and four series of Apple Watch have been released. The series in bold are currently produced:. Apple Watch Series 2 and Series 3 models are divided into four "collections": Apple Watch Series 1 models are only available with aluminum cases and sport bands. Featured Apple-made bands include colored sport bands, sport loop, woven nylon band, classic buckle, modern buckle, leather loop, milanese loop, and a link bracelet.
Following the announcement, initial impressions from technology and watch industry observers were varied; the watch was praised by some for its "design, potential capabilities and eventual usefulness",  while others offered criticism of these same aspects. Initial reviews for the device have been generally positive with some caveats. Many reviewers described the watch as functional and convenient, while also noting failure to offer as much potential functionality as preceding smartphones.
Farhad Manjoo of The New York Times mentioned the device's steep learning curve, stating it took him "three long, often confusing and frustrating days" to become accustomed to it. He concluded that there is no "killer application" so far besides telling the time, which is the basic function of a wristwatch anyhow. When using the Apple Watch, some users have reported issues using the heart monitoring feature due to permanent skin conditions including tattoos.
Some users have complained that the logo and text on the back of the Apple Watch Sport model, primarily the space gray version,  can be easily worn off.
This [Apple Watch Edition] has none of that. You have the same problems that retail jewelers have, in terms of distraction thefts, in terms of switching, in terms of grab and runs". Financial analysts offered early sales estimates from a few million to as many as Owing to the inadequacy of materials, the Apple Watch's delivery was delayed from its initial pre-order release date of April 10, Apple has not disclosed any sales figures of for the Apple Watch.
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Apple working on wearable iPod with Siri control iMore". Retrieved September 1, Plan ahead — it's by appointment only". Head to a luxury boutique". Retrieved September 22, Retrieved January 21, Retrieved November 6, Retrieved October 23, Retrieved November 14, Retrieved January 22, The 15 most important announcements from the Apple Watch, iPhone 6 event".
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